The Golden Bean is a relatively new Drive Thru Coffee business that was first opened in 2011 located at Kangaroo Flat Bendigo. Due to the success of the first store the second store was opened shortly after in late 2012 located closer to the CBD of Bendigo opposite Lake Weeroona.

Saunders Design Group were commissioned to create the new corporate identity for The Golden Bean which included all branding material and illustrations that ranged from packaging, to staff uniforms, to copy writing and advertising material for newspapers.

The team at Saunders Design Group were also responsible for designing all of the wayfinding and environmental signage and provided detailed drawings and digital files that shaped the way the stores look today.

The Golden Bean’s key statement/slogan “The road to great coffee”, which has been very successful and applied to their branding and building fascias was also developed and created by Saunders Design Group.
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